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Luda Bay is an experienced brand strategist currently at Banda Agency since November 2020. Previously, Luda served as a sales manager at Ampli, a teen accelerator, in August 2018, and at GoITeens from December 2017 to August 2018. Luda's educational background includes studies at the Kyiv Academy of Media Arts from October 2019 to March 2020 and the Одеська національна академія зв'язку імені Попова from September 2017 to July 2020, along with coursework at ОНАС им. Попова from 2015 to 2019.