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Lívia Tadei is a seasoned professional with extensive experience in growth management and digital marketing across various organizations. Currently serving as a Growth Manager at Santander Brasil since September 2024, Lívia previously held significant roles at Havas Life São Paulo and Havas CX, where responsibilities included strategic planning, analytics, and team management for notable clients like Sanofi and Mastercard. Lívia's career spans leadership positions in performance and data management at REF+, as well as digital strategy roles at Átomo Comunicação, Prosperar, and early web development positions at Fragcenter and Mix Web. Lívia's academic credentials include a Master of Business Administration in Marketing, Branding, and Growth, enhancing a robust foundation in neuromarketing and innovation.