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Luciana Padovani is an accomplished marketing professional currently serving as the Superintendent of Brand Marketing at Safra since August 2023, where responsibilities include branding strategy and communication for SafraPay and other brands. Previously, Luciana held the position of Chief Strategy Officer at ampfy, overseeing brand positioning and consumer research for well-known brands. Luciana has also contributed as Communication Strategy Director at VMLY&R, Head of Branding & Growth at dr.consulta, and Chief Strategy Officer at WMcCann, leading teams to deliver integrated strategic solutions across various accounts. Academic credentials include an MBA in International Management from the University of Toronto and a Master of Business Administration from BSP - Business School São Paulo.