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Sergio Serrano has extensive experience in the tech and marketing sectors, currently serving as Jefe de Martech at Banco Promerica de Costa Rica S.A. since November 2018, where responsible for designing and implementing a unified data ecosystem to enhance marketing operations and business growth. Previous roles include leading a Full Stack development team, designing UI/UX for financial projects, and developing applications with Xamarin for prominent banks. Sergio's educational background encompasses a Master's in IT Management from Tecnológico de Costa Rica, full stack web development coursework at Texas Tech University, and a specialization in digital transformation. Additional qualifications include degrees in computer engineering and technical support, complemented by a foundation in computer networking.