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Felipe de la Fuente Díaz is an experienced professional in customer relationship management, marketing, and business intelligence, currently serving as the CRM Manager at Banco Falabella since July 2021, where leadership of a 10-person team focuses on achieving the bank's objectives through customer lifecycle management and direct marketing campaigns. Previously, Felipe held key positions at GM Financial as the Marketing, CRM & BI Manager and as the CRM Supervisor, facilitating marketing and CRM initiatives in Chile. Felipe's earlier experience includes roles at CMR Falabella Chile as a CRM Engineer, Co-founder of Tourtrail, Head of Development Projects at Meta Solutions, and a technology consultant for the Universidad de Chile. Felipe holds a degree in industrial civil engineering from Universidad de Chile.