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Macarena Sol Bramardi is an experienced professional currently serving as an Analista de Mejora Continua at Banco del Sol since April 2021, where responsibilities include developing B2B and B2C Customer Journeys and analyzing customer experience data to enhance products and service models. Previous roles at Banco del Sol include Analista de Soporte al Cliente, involving social media responses, sector liaison, training, and process improvement initiatives. Prior to this, Macarena worked as an Analista de Soporte al Asesor at ECOSISTEMAS and as an Analista de Servicio al Cliente. Macarena's early career involved sales and marketing roles at clickOn Argentina and Extendeal, as well as freelance event coordination with Estudio Mazza. Academically, Macarena holds degrees in Event Organization and Marketing from Fundacion de Altos Estudios en Ciencias Comerciales, and professional certifications in bartending and bar management from Marcos de Lauretis Escuela de Cocteleria.