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Paula Villafañe Sanz currently serves as Data HUB Manager at Banco Sabadell since April 2024. Prior to this role, Paula held the position of Senior Data Scientist at Intrum from March 2023 to July 2024 and at MADISON Experience Marketing from November 2019 to March 2023. Earlier experience includes serving as a Senior Consultant, Data Scientist, and Analista at everis from November 2013 to November 2019. Paula holds a Máster en Business Intelligence from OBS Business School and a Licenciatura in Matemáticas from Universidad de Valladolid, completed in June 2013.