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Gustavo Puig has extensive experience in digital transformation and electronic channels, currently serving as Responsable de transformación digital at Banco de Formosa S.A. since August 2017, focusing on the digitalization of processes and development of electronic channels. Previous roles include Responsable Canales, Marketing y Campañas Comerciales, and Analista de Canales Electrónicos, where Gustavo specialized in user analysis and electronic channel development. Prior to Banco de Formosa, Gustavo worked at Huawei Technologies as an Analista de Revenue, calculated and controlled revenue across five countries, and negotiated commercial terms. Additionally, Gustavo was a Socio Fundador at Compañía Argentina de Corte, handling brand creation and market analysis. Earlier experience includes roles at Philip Morris International, Granja La Montañá, and AMARILLA GAS S.A. Gustavo holds multiple educational qualifications, including a degree in Coaching Ontológico, a specialization in user experience design, and a diploma in digital transformation, with ongoing studies in Data Analytics.