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Leslie Zelayandia is an experienced professional in digital strategy and project management, currently serving as the Director de Estrategia de Canales at µþ²¹²Ô³¦´Ç²¹²µ°ùí³¦´Ç±ô²¹ since May 2013, where responsibilities include enhancing digital customer experiences and introducing new digital capabilities. Previously, Leslie held roles such as Gerente de Estrategia de Canales Digitales and Analista de Estrategia de Canales Digitales, focusing on continuous improvement projects and user experience design for the bank's digital channels. Prior experience also includes serving as Project Manager at Grupo GD Para Citibank, overseeing banking system improvement projects, and as Administradora de Aplicaciones at Almacenes Simán S.A. de C.V., providing support for key applications and managing improvement projects. Leslie Zelayandia holds an MBA from ISEADE - FEPADE, a Digital Executive Program diploma from INCAE Business School, a Project Management diploma from Universidad Dr. José Matías Delgado, and a degree in Ingeniera de Sistemas Informáticos from Universidad de El Salvador.