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Patrizia Sferrazza currently serves as the Head of Communications, Media Relations and Marketing at Banca Sistema SpA since June 2018. Prior to this role, Patrizia worked at Efficio, focusing on Italian market development in public relations, marketing communication, and HR. Experience includes serving as Internal & External Communications and Brand Director at Gruppo Sapio, where a multichannel external communications strategy was established, and as Head of External Relations and Communications at Shell across various countries, providing strategic counsel, managing reputation, and implementing crisis communication. Educational qualifications include an MBA from SDA Bocconi and a Bachelor's degree in Business Administration from Università Bocconi, supplemented by studies at Fudan University and UCLA Anderson School of Management.