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The Finance and Marketing Team at Balmoral Advisors plays a crucial role in supporting the firm's strategic initiatives by integrating financial analysis with targeted marketing efforts. This team is responsible for developing comprehensive financial models, conducting industry research, and delivering insights that drive client engagement and business development. They also create marketing materials, manage brand visibility, and ensure effective communication of the firm’s value proposition in the competitive landscape of investment banking, ultimately facilitating successful M&A transactions and capital raising activities.