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Salvatore De Cicco is an experienced professional in the field of product analytics and digital marketing, currently serving as the Head of Product Analytics at Bally's Interactive since October 2021, where a comprehensive analytics strategy is developed to enhance data-informed decision-making. Prior to this role, Salvatore held various positions at Gamesys from October 2012 to October 2021, including Head of SEO, where responsibilities included directing SEO strategy and optimizing traffic conversion. Additional experience encompasses roles as a Technical SEO Manager, PHP/MySQL SEO Developer, as well as freelance web design and development work. Salvatore's educational background includes a Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing and a diploma from Language High School. Current projects involve personal website tagging and data visualization utilizing Google tools.