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Raja B-Sheikh is a seasoned executive in the sports betting and gaming industry, currently serving as Chief Product Officer at Bally's Interactive since October 2021, where responsibilities include overseeing the strategy, design, and development of the interactive platform and real money betting products. Prior to this role, Raja was the Chief Product Officer for Sports at Gamesys, facilitating the development of sports-led products across various brands. Experience at Entain included roles as Director of Product and Head of Product, leading a global product organization and managing a diverse sportsbook portfolio. Earlier positions at Playtech and The Rank Group involved product strategy, account management, and trading, contributing to significant growth and innovation in sports betting. Raja's career began at Ladbrokes, progressing from Call Centre Agent to pivotal roles in sportsbook management.