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Eric Luchetti is an accomplished marketing and digital strategy professional with extensive experience across sports and media industries. Currently serving as an Account Executive at Bally Sports Southwest, Bally Sports Oklahoma, and Bally Sports New Orleans since March 2024, Eric also holds the position of Head of Marketing and Co-Founder at Secure Auto Technologies. Previous roles include Senior Director of Digital Marketing for Professional Bull Riders, LLC, where Eric led innovative initiatives such as the PBR Team Series and the launch of digital collectibles. With a strong background in digital distribution and content management at Bally Sports and FOX Sports, Eric has played a key role in brand transitions and strategic partnerships, enhancing digital presence and revenue generation. Eric's educational foundation includes a Bachelor of Science in Marketing from Millikin University.