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Lorena Pea is an experienced professional in brand management and marketing, currently serving as the Events & Brand Sponsorship Manager at BKT Tires since October 2017. Prior to this role, Lorena held various positions at Bridgestone Europe, Middle East & Africa, including Brand Activation Coordinator and Coordinator of Product & Marketing Intelligence, where responsibilities included enhancing brand presence and consumer engagement. Lorena's career began at Bridgestone Italia Spa as a Trade Marketing Specialist, focusing on developing tailored marketing strategies to influence purchase behavior. Earlier experience includes working as an Account Executive at Merser Srl. Lorena Pea holds multiple degrees from IULM University, including a laurea specialistica in consumi, distribuzione commerciale e comunicazione d'impresa, and a laurea triennale in Scienze e tecnologie della comunicazione.