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Igor Svoroba is a seasoned expert in ad operations with a diverse background spanning several notable companies. Currently, Svoroba serves as Sr. Director of Ad Operations at both the COOL company and COOL Media, where Igor drives the development of performance metrics through CTV Attribution Dashboards. In addition, Svoroba holds the same title at Balihoo, focusing on multi-location marketing for franchise clients, and at Insticator, where interactive content solutions enhance engagement and revenue for publishers. Further experience includes Sr. Director roles at OKO Digital and past leadership positions at LoopMe, INTERPIPE, Oschadbank, and the Customs Service of Ukraine. Svoroba holds a Master’s Degree in Economics from the University of Customs and Finance and a Master's degree in Transport Technology from the Ukrainian Academy of Customs.