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Nathalie Haddad is an experienced professional in brand strategy and retail development, currently serving as the Founder and President of RETAIL GAME consulting since February 2022. With a strong background in brand positioning, communication, and merchandising strategies, Nathalie has significantly enhanced brand identities and operational efficiency. As a Partner and Board Member at Balibaris since September 2017, Nathalie has led comprehensive brand strategy initiatives and expanded the retail presence from 10 to 60 locations. Previously, Nathalie held significant roles at Experienced Capital, SANDRO, and Comptoir des Cotonniers, where expertise in retail operations and network development was demonstrated by driving the opening of 80 stores and establishing a retail structure from 7 to 300 locations. Nathalie's multifaceted experience encompasses collection design, product sourcing, and management training, solidifying a robust reputation in the fashion and retail sectors.