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Kristen Cox is a seasoned media professional with extensive experience in media planning and strategy. Currently serving as a Senior Media Planner at Balcom Agency since May 2021, Kristen previously held roles at Mindstream Media Group as an Associate Media Strategist and at Southwest Media Group as an Associate Media Planner. Early career experience includes project management at Abarr Metroplex and brand media planning at The Richards Group. Kristen also gained experience as a Head Bartender/Bar Manager at Centerfield Sports Bar, overseeing operations and customer service. A Texas State University graduate with a Bachelor of Science in Advertising, Kristen has a background in marketing leadership, having managed accounts and promotional strategies for Brown Distributing Company.