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Bacino began his ad career in NYC as an Account Executive on Coca-Cola, where he picked up his legendary addiction to Diet Coke and a wicked instinct for creative strategy.

He spent 17 years at FCB SF, rising from AE to Executive Creative Director, while creating globally famous campaigns — TV, Digital, Print, and Outdoor — for Levi’s, MTV, Fox Sports, Budweiser, Taco Bell, Clorox, Hilton Hotels, and Sega, to name a few. Directing film content for Honda, eBay, Yahoo, and the SF Giants, has given Bacino a filmmaker’s eye for story and detail, particularly useful while filming his 2 teenage daughters’ soccer and lacrosse games.