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Hrishita Dutta is a seasoned marketing professional with a strong background in brand management and strategy. Currently serving as Brand Manager for Electric Vehicles at Bajaj Auto Ltd since February 2022, Hrishita has successfully developed go-to-market strategies, resulting in increased brand awareness and exceeding sales targets for new product launches. Previous experience includes brand management roles at Nykaa and Pernod Ricard India, where Hrishita facilitated revenue growth, executed innovative marketing strategies, and launched competitive campaigns to enhance market share. Hrishita holds a postgraduate degree in Digital Marketing and Communication from MICA and an MBA in Marketing from KIIT University, complemented by a dual degree in Electronics and Telecommunication.