For 25+ years Baja Designs has engineered revolutionary ways to stay at the forefront of motorcycle and automotive lighting. The first product developed was a Dual Sport kit that made a pure off road motorcycle minimally street legal.  This intimate knowledge of motorcycle electrical capabilities led to a natural evolution to engineer the first HID motorcycle race light.  Owner/Lead engineer Alan Roach and Product Development Engineer Stephen “Tex” Mitchell were avid Baja 1000 motorcycle racers who were able to fine tune a motorcycle’s limited light optics to maximize rider comfort, speed and safety.  As a result, BD lights have won every professional and amateur motorcycle and ATV Baja 1000 class for over 15 years.

As our engineers and racers advanced to truck and buggy racing, the next evolution began.  The engineers quickly adapted their race winning HID motorcycle lights to their new race vehicles.  With amazing speed, BD HID lights were adopted by the vehicle race community and could be found on the majority of Baja 1000 winning vehicles.  In the process, BD engineers became well known as “The Scientists of Lighting” and were sought out by professional race teams to develop and aim their vehicle lighting.

LED lights were the next natural evolution of lighting and BD was the first company to develop a forward projecting LED light bar which was introduced and raced in the 2005 Baja 1000.  That original LED light bar has evolved into a line of the highest performing and race winning LED lights on the market.

Revolutionizing industry leading lights is not just a job at BD, but a lifelong passion for both the owners and employees.  The BD product line is dedicated to being BRIGHTER, BOLDER, and BETTER, which is why we truly are “The Scientists of Lighting”.

 

Automotive

Baja Designs, Inc. - The Scientists of Lighting

Jacob Roth

Adam Watkins

Johnny Frankovich

James Burnie

The Sales Team at Baja Designs, Inc. is responsible for driving revenue growth by promoting and selling high-performance motorcycle and automotive lighting solutions. The team, composed of the Head of Retail Sales, Motorcycle Sales Manager, Truck and Buggy Sales Manager, and Sales Representatives, works closely with customers to understand their lighting needs and provide tailored solutions. They also build and maintain relationships with retail partners, race teams, and individual consumers to expand Baja Designs' market presence and uphold its reputation as "The Scientists of Lighting."

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Sales Team

About

Team members

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Sales Team

About

Team members

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