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Guilherme Vasconcelos currently serves as a Senior Associate in Commercial Strategy and Operations at Bain & Company since November 2023. Prior to this role, Guilherme gained extensive experience at SKIM as a Market Research Senior Analyst from October 2016 to October 2023, where responsibilities included analyzing KPIs, managing quantitative and qualitative research projects, and implementing initiatives for improving work efficiency. Previously held positions include Market Research Analyst at SKIM, focusing on brand communication, product innovation, and pricing optimization, as well as a Research & Development Intern at Honda Brasil, where data collection and analysis were key duties. Guilherme's academic background includes an MBA in Marketing and Data Science and a bachelor's degree in Marketing from USP - Universidade de São Paulo.