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Fitz Laurie is an accomplished marketing professional with extensive experience in event marketing and brand awareness. Currently serving as an Event Marketing Associate at BackFit Health + Spine since August 2023, Fitz has facilitated over 100 events, significantly contributing to lead generation and revenue growth. Prior experience includes a role as Marketing Specialist at Embody Brands, where Fitz secured sponsorships and created a comprehensive sales funnel that enhanced customer acquisition. Fitz also held leadership positions, including Vice President of Marketing at ASU American Marketing Association, where skills in team management and creative direction were demonstrated. Fitz has a Bachelor of Science in Marketing and Entrepreneurship from the W. P. Carey School of Business at Arizona State University.