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Katie Sherman is a seasoned marketing professional with extensive experience in digital strategy and account management. Currently serving as a Senior Growth Marketing Manager at Backbone Media since October 2024, Katie previously held roles as an Account Supervisor at Theo and Account Director at Foghorn Labs, where expertise in digital strategies across major platforms like Google Ads, META, and TikTok was developed, benefiting numerous brands such as Salt & Stone and ENO. Prior positions at Searchlogic and RKD Group included managing paid media strategies and optimizing fundraising campaigns, respectively. Additionally, Katie's earlier roles involved digital marketing coordination and social media management in various agencies, demonstrating a strong foundation in communications and marketing. Katie holds an undergraduate degree in Advertising and Public Relations from the University of Arkansas.