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Travis Hatridge is a seasoned marketing professional with extensive experience in content strategy and digital marketing. Currently serving as a Senior Content Marketing Specialist at Backbase since April 2024, Travis previously held key positions as a Content Strategist at RocketX, Marketing Manager at CPro and spriteCloud, and Digital Marketing Specialist at spriteCloud. The career includes co-founding the video production agency whatsgood., leading content creation and brand development as a Content Manager at CustomConcepts, and engaging with prospective students as an International Enrollment Consultant at Laureate Online Education. Travis's early career includes roles at Starbucks and Agilent Technologies. Educational qualifications include a Master's degree in Marketing from the University of Roehampton, a Bachelor's degree in International Business and Management from Inholland University, and completion of the International Baccalaureate Program.