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Rahel Lippert, MBA, serves as the Marketing Director for Bacardi Canada since March 2021, previously holding the role of Senior Brand Manager for Patrón Tequila. Prior experience includes Senior Marketing Manager and Marketing Manager at dosist, as well as National Brand Manager for Jose Cuervo & 1800 Tequila at Proximo Spirits. Rahel's extensive background in marketing is complemented by significant roles at Labatt Breweries of Canada, where responsibilities spanned from National Licensing Manager to National Trade Analyst. Rahel's expertise in developing market strategies and securing brand partnerships is supported by a rich educational foundation, including a Master of Business Administration in Financial Management and Corporate Strategy from Carleton University and a Bachelor of Arts in International Relations & English from Mount Holyoke College.