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Nadezhda Sidorova has a diverse work experience in various roles and industries. Nadezhda started their career at Moscow Efes Brewery as a Key Account Supervisor in 2003 and worked there until 2007. Nadezhda then joined Johnson & Johnson as a Key Account Manager, where they also served as a Key Account Analyst and Key Account Manager Pharma until 2010. In 2010, Nadezhda joined Ferrero as a Group Key Account Manager until 2011. Nadezhda then moved to Bacardi, where they held multiple positions including Regional Manager Russia&CIS Travel Retail, Strategic Planning Sales Development Director, and Customer Planning and Activation Director. Since 2018, they have been working at Nestlé as the Head of Category Development, Confectionary.

Nadezhda Sidorova attended Lomonosov Moscow State University (MSU) from 1997 to 2002, where they studied Public Affairs.