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Gerardo Herrera Sobrino is a seasoned finance executive with extensive experience in leading financial strategies and operational improvements across multiple regions and industries. Currently serving as CFO for East Europe & North Asia at Bacardi since July 2012, Gerardo previously held regional CFO roles at Bacardi for Asia, Middle East, and Africa, as well as the position of Iberia Finance Director. Prior to joining Bacardi, Gerardo was with PepsiCo, where roles included Business Transformation Director for Europe and CFO for Iberia, gaining a strong background in business process optimization and strategic investment management. Gerardo’s career began at Tenneco as Finance Director for the UK, focusing on major organizational restructuring and system implementations. Gerardo holds a degree in Business/Managerial Economics from the University of Deusto.