ÂÜÀòÂÒÂ×

Federica Iaconetti holds a BA and MSc in Marketing and Communication, with extensive experience in brand management across various sectors, particularly in the spirits and hospitality industries. Currently serving as Senior Brand Manager for Bacardi since June 2018, Federica previously held positions such as Senior Global Brand Manager with Chivas Brothers, where contributions included developing global campaigns and brand activation tools for The Glenlivet whisky. Prior roles included a Freelance Senior Strategist at RPM Ltd and Freelance Senior Account Manager at Amplify, focusing on innovative projects for prominent brands. Federica's background also includes significant experience at SABMiller, successfully leading the brand positioning and growth of Peroni Nastro Azzurro in Ireland, as well as earlier roles in marketing at Reckitt Benckiser and Kraft Heinz, complemented by a marketing assistant position at American Express. Education includes a Master's degree from Bocconi University and ongoing professional development in digital marketing.