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Fran Maier is the CEO of BabyQuip. Fran has also served as the founder of TRUSTe, where they led the company for nearly 10 years in various roles including executive director, CEO, and president. Fran was also instrumental in the policy and product development of TRUSTe's TRUSTed Download Program, TRUSTed Ads, and TRUSTe's flagship web privacy seal program. In 2008, Fran secured investment capital to transform TRUSTe from a non-profit industry association to a for-profit growth enterprise. Prior to their work at TRUSTe, Fran co-founded Match.com and served as its general manager from December 1994 to February 1998. Fran has also held positions at the California State Automobile Association and the Clorox Company.

Fran Maier has an MBA in marketing from Stanford University's Graduate School of Business and an A.B. in public policy from Stanford University. Fran also attended Santa Fe High School.

Some individuals on their team include Joe Maier - CTO, Jennifer Wold - Director of Content Marketing and Communications, and Nicole Kitzman - Director of Lead Generation.