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Anthony Salmon is a seasoned professional in the sports marketing sector, currently serving as the Pickleball Marketing Project Manager and Padel Product Line Manager at Babolat since November 2014. With expertise in managing hard goods categories, Anthony has successfully developed product strategies by leveraging consumer insights and market analysis, notably restructuring the racquet range for a consumer-oriented vision in 2021. Additional roles at Babolat include managing the Roland Garros Official Stringing Service Desk and assisting in the development of badminton and padel product ranges. Anthony’s career began with a sales assistant position at DECATHLON FRANCE and as a tennis initiator at Camaret Tennis Club. Education includes a Master's degree in Sport Business from Amos International Sport Business School and a BTS in International Commerce from Université d'Aix-Marseille.