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Kirsty is a highly experienced senior executive in the payments industry, specialising in data driven digital transformation. Kirsty started her career at American Express before joining Pinpoint Pty Ltd - a start up in the Financial Services and loyalty marketing space. Pinpoint was acquired by Mastercard in 2014 and Kirsty relocated to the U.S. in a global role as Senior Vice President in the Data & Services division. She was at the leading edge of ideating and creating customer centric solutions for financial institutions, merchants, acquirers, and government entities, leveraging data and technology. Kirsty has served on numerous boards in both Australia and the U.S. She is a consultant to several global companies on data driven technology and loyalty strategy.