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Armand van Hulst is a Senior Marketeer at AZL since March 2022, responsible for developing and executing strategic marketing and branding initiatives to enhance brand identity and customer engagement. Prior experience includes a distinguished 23-year tenure at Essent, where responsibilities spanned managing sustainability portfolios in the B2B sector, translating organizational strategies into marketable propositions, and overseeing marketing communications and campaigns. Armand has also held various sales management positions, focusing on commercial direction and customer journey optimization. Earlier roles at Mega Limburg involved corporate communications and PR. Armand's educational background includes an Executive Master in Marketing Management from SRM and several certifications from esteemed institutions, underscoring a robust commitment to professional development in the marketing field.