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Stephanie Vance

VP of Research & Client Enablement at AYTM

Stephanie Vance is the current VP of Research & Client Enablement at AYTM. Stephanie has over 10 years of experience in market research, consumer insights, and strategic marketing. Stephanie began their career as a Consumer Research at Samsung Electronics. In this role, they were responsible for conducting market research, analyzing consumer behavior, and developing marketing strategies. After four years at Samsung, Stephanie left to pursue a career as an independent consultant. Stephanie worked with a variety of clients, providing market research and consumer insights services. In 2013, Stephanie founded Troubadour Research and Consulting, a research consultancy focused on quantitative market research. As the Owner and Principal Researcher, Stephanie served as project lead and main point of contact for all client engagements. Under their leadership, Troubadour became a leading provider of market research and consumer insights services. In 2019, Stephanie joined AYTM as the VP of Research & Client Enablement. In this role, they are responsible for managing all aspects of client research projects, from proposal through delivery. Stephanie is an expert in advanced research methodologies, such as conjoint analysis, MaxDiff, segmentation studies, drivers analysis, multi dimensional scaling, implicit attitude measurement, and more.

Their manager is Lev Mazin, Co-Founder & CEO. Stephanie Vance works with Dominique Hernandez - Senior Client Support Manager, Tiffany Mullin - VP of Marketing, and Carter Cathey - SVP, Global Sales.


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