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Mohamed Lamine BELBACHIR is an experienced executive with a robust background in management and strategic development. Currently serving as the CEO of AYRADE since December 2006 and as the Director General at SABRIUS since January 2023, Mohamed has previously held leadership roles including President of Jil FCE and Director of Strategy and Marketing at Automation Régulation Télécom. Educational qualifications include a Master in Management and Administration from the University of Paris I: Panthéon-Sorbonne and a Master of Business Administration from IAE Paris - Sorbonne Business School, along with ongoing doctoral studies in Management at the International Management School Geneva. Mohamed's expertise spans technological monitoring, human resource development, business strategy formulation, and marketing counsel.