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John D. LaSalle Jr. is a seasoned professional with extensive experience in sales, marketing, and program management within the automotive industry. Currently serving as the Director of North American Sales and Category Management at AYD Automotive Industry since April 2024, John previously held various leadership roles at Multi Parts Supply, including Director of Program Management and Program Manager, contributing to the development and manufacturing of aftermarket auto parts. Prior experience includes roles at Coni-Seal Inc., where John achieved significant cost reductions, and U.S. China Business Solutions, where successful supplier relationships were established. Earlier career highlights include serving as Vice President of Sales and Marketing at Select Import Marketing, where strategic partnerships and marketing initiatives were developed. John holds a degree from Northwood University, earned from 1994 to 1998.