James Maber has a diverse work experience in digital marketing and conversion rate optimization. James is currently working at Axway as the Global CRO Lead, where they have created and led the conversion rate optimization program. Prior to this, they worked as a Senior Conversion Rate Optimization Specialist at ICS-digital. James also worked as a Digital Marketing Strategist at Evolve To Infinity for five years. James has also served as a Guest Lecturer at Bradford University School of Management, where they designed and delivered a lecture series on conversion rate optimization techniques and digital marketing strategies. Before that, they worked as a freelance Digital Marketing Manager, gaining experience in various areas and disciplines.
James Maber completed their education with a Bachelor of Arts (Hons) Degree in Marketing from the University of Northampton in 2015. James then pursued further studies and obtained an MSc in Marketing from Queen Mary University of London in 2019. Additionally, they completed a Level 3 certification in Marketing from CIM | The Chartered Institute of Marketing in 2014.
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