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Gini Shoyhet

Omnichannel COE at Axtria

Gini Shoyhet, MBA, has extensive experience in marketing and strategy, currently serving as part of the Marketing Center of Excellence at HBA Tomorrow's Executives and the Omnichannel Center of Excellence at Axtria - Ingenious Insights. In addition to these roles, Gini provides advisory services on omnichannel campaigns at GLG and acts as a marketing consultant for ImpactCxO and The Stem. Previous experience includes serving as VP of Product Marketing at Aptus Health and AVP of Business Line Management at PDR, LLC, focusing on integrated marketing initiatives within the pharmaceutical sector. Gini's early career featured positions at M3 USA as Marketing Director and at the Medical Society of New Jersey as Marketing Manager, further enhancing a robust background in marketing and membership management across various organizations. Educational qualifications encompass a Bachelor's degree from New York University, a degree in International Business Law from the University of Warsaw, and an MBA from the University of Maryland Global Campus.

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