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Mariana Tuis currently serves as the Chief Executive Officer of Ideal Mexico since November 2023. Prior to this role, Mariana held multiple leadership positions at Hill+Knowlton Strategies from April 2011 to January 2024, including Managing Director, Executive Vice President, Vice President, Strategic Planning Director, and IT + Digital Director. Mariana began their career as an Account Executive at 01 Consulting from March 2007 to January 2010. Educational credentials include a Master's degree in Crisis Communications from Universidad Complutense de Madrid (2006-2008) and a BA in International Relations from ITAM (1999-2004).