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Bernardo Martínez is a co-founder and Head of Product at Adquiere.co since June 2024. Prior experience includes serving as Director of UX and Innovation at Axented since December 2014, where oversight of UX/UI design, tech development, and business strategy takes precedence. Bernardo was also a Strategic Advisor and Head of UX at Doctu from October 2018 to February 2020, contributing to health tech improvements in Latin America. From October 2016 to June 2018, Bernardo co-founded and was CMO of Deliverit, one of Mexico's pioneering food delivery services. Additional roles include Head of User Experience at Pikster and Creative Director at Tarín Contreras. Bernardo holds a Master of Business Innovation from CEDIM México, a foundation degree in User Experience from UXalliance, and a degree in Advertising Design from the Savannah College of Art and Design.