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Alex Seidel has a robust background in executive leadership and board governance, currently serving as a Board Member at aXedras and BFI Capital Group AG since 2018 and 2014 respectively. Previous board roles include Board Member positions at Zweifel Pomy-Chips AG from 2009 to 2020 and Deon Digital AG from 2017 to 2019. Notably, Alex was CEO & Chairman at Unilever Switzerland from 2000 to 2008 and General Manager at Bestfoods, Inc. from 1991 to 2000. Early career experience includes roles as Marketing Manager at Mars Switzerland and Brand Manager at Procter & Gamble Switzerland. Alex holds a Lic. oec. degree in Business Administration from the University of St.Gallen, completed in 1979.