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Flora Adam is an experienced marketing and customer planning professional with a strong background in healthcare and retail. Currently serving as a Senior Customer Planning Manager at AXA Health since May 2022, Flora previously held significant roles at HexTransforma Healthcare, including EVP & Chief Commercial Officer and Head of Marketing and Communications. Prior to that, roles included Marketing Manager at The Restaurant Group plc, where Flora oversaw multiple marketing initiatives, and Retail Marketing Manager at Evans Cycles, where responsibilities encompassed a range of retail marketing activities. Flora's earlier career included internships that provided foundational experience in digital marketing and corporate strategy. Flora holds a Master's degree in International Business from IAE de Poitiers and a Bachelor's degree in Foreign Languages and Literatures from Université de Lorraine.