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Ayoub Khalfi is a Senior Digital Marketing Manager at AX CAPITAL Real Estate, specializing in lead generation strategies and proficient in funnel optimization, content marketing, SEO, PPC, email marketing, and social media campaigns. Previously served as Digital Marketing Manager at Star Land Holding Group, where Ayoub developed successful digital strategies to enhance customer engagement, focusing on key performance metrics such as CPC, CTR, and ROI. Earlier experience includes a role as a Digital Marketer at Sotherma, where responsibilities encompassed maintaining online presence, tracking marketing campaign performance, and engaging target audiences through strategic social media content. Ayoub holds a Licence in Physics from Faculté des Sciences de Fès.