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Alessandro Armillotta serves as the CEO and co-founder of AWorld, a platform and app supporting the United Nations' ActNow campaign aimed at promoting individual action on climate change and sustainability. Since January 2019, Alessandro has been instrumental in guiding AWorld as a resource for the public to learn about sustainability initiatives. Additionally, Alessandro is a member of Top Tier Impact since January 2020. Previous experience includes serving as President of Bluefly from September 2017 to September 2018 and as CEO of Buy2Bee from February 2015 to January 2017, a B2B fashion e-commerce platform. Earlier roles include leading Comicstore, an online retailer distributing Disney products, and serving as President of One Star Fashion Ltd, which specialized in sourcing and supplying luxury products globally.