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Ephrem Tizazu is an accomplished commercial leader with extensive experience in sales and distribution within the beverage industry. Currently serving as Commercial Director at Awash Wine S.C. since June 2023, Ephrem previously held the position of Sales and Distribution Director at United Beverages Ethiopia S.C. from September 2021 to August 2023. Prior roles at United Beverages included Country Sales & Distribution Manager, showcasing a progressive career in leadership. Ephrem's experience also encompasses key roles at Fonterra Brands Ethiopia as Country Sales Manager, Regional Sales Manager at EABSC (a member of Coca Cola SABCO), and Sales Executive at TAZA International Trade PLC. Educational qualifications include an MBA in General Management from St. Mary's University and two Bachelor of Arts degrees in Marketing Management from Addis Ababa University and English Language & Literature from Arba Minch University.