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Jiayin (Kesel) Li is a skilled media buying manager at AVOW since June 2022, with prior experience as a key account media analyst at Meltwater, where data analysis and client support were emphasized for brands like BMW and Hong Kong Disneyland. Jiayin’s background includes market research, multimedia production, and digital product research, with significant contributions to projects at organizations such as Guangzhou Opera House and the Consulate General of the Kingdom of the Netherlands. Jiayin co-founded Twelve Culture Studio, showcasing leadership in team management and brand promotion, as well as a strong foundation in graphic design and marketing from various internships and roles. Educated at King’s College London and South China Normal University, Jiayin holds advanced degrees in Big Data and Journalism.