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Luiza Souza is an accomplished professional with extensive experience in commercial planning and business management within the beauty and lifestyle sectors. Currently serving as the Commercial Planning Director for Natura, Luiza plays a pivotal role in Avon's strategic initiatives across Latin America, particularly following its acquisition by Natura & Co. Previous roles include Market Director at Coty, where Luiza launched a social selling beauty business in Brazil, and Vice President of Marketing at Tupperware Brands, managing marketing strategy and brand activation. With a strong educational background including a Master of Arts from FGV EAESP and an Executive MBA from Fundação Dom Cabral, Luiza has cultivated a successful career shaped by leadership positions at prominent companies including Natura, GPA, and Danone.