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Verena Zefferer began their work experience in 2004 as an Internship Student at Winners Productos Deportivos. Verena then went on to intern at Grylan SA in 2005 and Amer Sports México & Latin America in 2008. In 2007, they started working as a Brand Coach at cip marketing GmbH, where they remained until 2019. From 2014 to 2015, they served as a Sales Manager Latin America at Tyromotion. In 2017, Zefferer joined SES-imagotag as a Key Account & Business Development Manager, a role they held until 2023. Verena'slatest position is Area Sales Manager at AVL DiTEST, which they started in 2023.

Verena Zefferer has a Master of Arts in Business with a specialization in International Management from FH Joanneum. Verena also holds a Bakk. rer. soc. oec. degree in Betriebswirtschaftslehre from Karl-Franzens-Universität Graz. Verena has additional certifications including ECDL Advanced from Österreichische Computer Gesellschaft (OCG), Zertifizierte/r Personalverrechner/in from Betriebswirtschaftliche Gesellschaft, and Adobe Grafik from edvgraz. Verena's education history also includes attending FUNCEB (Fundación Centro de Estudos Brasileiros), ISEG - Lisbon School of Economics & Management, and Instituto Superior de Ciências Sociais e Políticas (ISCSP). Verena has not listed any specific degrees or fields of study from these institutions. Verena also mentioned attending Universidad de 'San Andrés' but did not provide any details about it.