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Siobhan Keleher has a strong background in data science, analytics, and business intelligence, with experience working in various industries such as finance, e-commerce, and healthcare. Siobhan has held leadership positions in companies like Aviva and Rakuten's Play.com, where Siobhan was responsible for developing data strategies and customer-centric data mart designs. Siobhan's expertise includes marketing insight, CRM, and data migration. Siobhan holds a MSc in Geographical Information Science and a BSc in Operational Research, Geography, and Economics.