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Sanica Menezes is a seasoned professional in data science and analytics, currently serving as the Head of Customer Analytics at Aviva since July 2017, where the focus is on enhancing data science products to foster better customer outcomes and improve commercial performance. With a background that includes various leadership roles at Aviva—such as Customer Science Lead and Senior Data Scientist—Sanica has a proven track record of delivering impactful, data-driven insights to support business strategies. Prior experience at Aimia Inc involved leading analytically driven projects for a leading grocery retailer, while earlier roles at Virgin Holidays centered on customer insights and marketing strategy. Sanica holds an MSc in Operational Research from The London School of Economics and Political Science and a BSc in Statistics from St. Xavier's College.